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Consumer Behavior

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Consumer behavior can have a huge impact in determining the effectiveness of the marketing strategy implemented in an organization. The first step in designing the appropriate marketing strategy to use in promoting a certain product is to first get into the minds of potential consumers. This is because the purchasing decisions made by consumers are shaped by different factors ranging from consumer preferences to other external and internal influences in the business environments such as family, culture, and the status of the economy. Thus, before designing a marketing strategy, it is crucial for organizations to understand consumer behavior and the certain influences that determine their purchasing behavior. This way, it would be possible to align the marketing strategy with the preferences in such a way that encourages purchasing (Baltes, 2015).
The consumer purchasing habits also depend largely on consumer knowledge as well as the ability of consumers to process marketing information. Limitations in consumers’ abilities to process information may affect the outcomes of a marketing campaign. It is thus necessary for marketers to choose the most appropriate marketing campaign based on the analysis of consumer behavior. An analysis of how individuals acquire and use goods as well as the aspects of lifestyle that influence purchasing is crucial to the success of any marketing campaign. This information could be valuable for an organization in identifying new opportunities in …

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