Unit Discussion Essay Question-Global Markets

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Coca Cola Global Marketing
Coca-Cola Company has been a market leader in beverages industry for more than a century since its foundation in 1886. Its success can be largely be attributed to its marketing and advertising strategies. Evidently, Coca-Cola launched a “Share a Coke” campaign that saw a massive increase in both sales and popularity (Ford et al. 1:26). Indubitably, coca cola success in the global market can is highly influenced by the simplicity, personalization, and socialization aspect of their ads that attract many customers and open new channels for the demand of its products.
The key elements in coca cola advertising and marketing strategy are innovativeness, simplicity, socialization, and personalization. The reason for this is that these are present in all its campaigns including the popular Share a Coke campaign integrated all these elements in some ways. First, it innovatively re-invented its brand to bear popular names in different parts of the world. Second, the use of popular names was aimed at reaching a personal level of interaction with its customers in a way that they feel appreciated by the company (Ford et al. 1:03) Third, and the most effective of all, coca cola insisted on the social values such as kindness, generosity, friendliness, and thanksgiving. Ideally, this aspect has been dominant in all its ads. Evidently, the current The Wonder of Us: 60 has used this element together with ot…