Marketing

Marketing
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Speech Analysis Revised

Student’s name Tutors name Course number Date Malala’s United Nation Speech Analysis Malala’s speech at the United Nation (UN) got the world attention. Her survival after being shot on the head made her a symbol of the obscenity and infidels by the Taliban (Malala n.p). Nonetheless, her speech focused on moderation and dignity for the Muslim women. Her speech was of substance, grace, and power. Malala’s speech had the element of persuasiveness. Through her speech, she was able to convince the audience to support his particular point of view, and that was to achieve a common goal of peace and equality. She further advocates for youths to stand their ground and fight for compulsory...

Marketing Plan Situation Analysis and SWOT on College Bookstore

Name Tutor Course Date College Bookstore PESTEL Analysis College of the Rockies is an online bookstore that helps students get the different books in the most efficient manner. Students are willing to get their books from an online platform since it offers convenience and can also help them save on the cost of purchasing the books. In terms of political standing, online bookstores are supported by the political class (Kozlinskis 32). This would work in favor of the online store since they can operate efficiently by seeking additional political backing. In terms of economic standing, the online stores offer books at cheaper costs compared to buying from other stores (“Is SWOT Analysis Still...

Please follow prompt guidelines

Marketing Student’s Name Institution Course Date Marketing Abstract In a marketing mix, pricing is an important aspect. Price is defined as the exchange of value. Developing a right strategy is one of the critical aspects of any organization development. Thus, making pricing one of the significant variables, in many cases, it affects the consumers’ choices in many ways. It is, therefore, considered as the only element in the marketing mix which generates revenue while the other aspects produce cost. The first step in developing any pricing strategy for variable products is developing pricing objectives. All the pricing decisions must be accomplished. In this case, all the pricing...

secret buyer

Name Professor Course Date Secret Buyer Research and Purchase I made a telephone call to Verizon Store to purchase the Samsung 4G LTE Network Extender. The gadget is one that a person can use to connect to wireless internet across longer distances. Precisely, the 4G LTE connection for this device covers up to 7500 square feet and support a maximum of 14 devices on wireless networks (Verizon n.p.). I believed that this was the best device I could use for home internet connection purposes. Name of Salesperson A sales agent by the name Jessica answered my telephone call and expressed willingness to help me with the purchase process. The salesperson welcomed be to Verizon Store and allowed me...

Ford

Threats' Part of the SWOT Analysis of Ford Student’s Name Institutional Affiliation Threats' Part of the SWOT Analysis of Ford Ford Motor Company, the company that holds the second position in the automaker industry, has managed to maintain its competitiveness and enjoys high profitability because it balances its internal as well as external forces. For the four forces which the company experiences, the threats are the least even though their impacts are substantial and can attract significant risks (Miller, 2015). These threats include stiff competition, the emergence of electric cars, the notable scandal that Volkswagen is associated with, and the emergence of taxi companies...

Consumer Psychology

Name: Course: Tutor: Date: What is the primary research question being addressed This research was solely done with the aim of identifying an alternative form of communication that socially secluded people may use and which would be beneficial to them individually as well as socially (Fang‐Chi and Sinha 409). Therefore, the most appropriate research questions would be; do socially excluded people depend on cognition in information processing and persuasive messages according to the state of their feelings? What research methodology was used The research adopts qualitative research in the first study where participants were required to visualize and write down the sensory details of the...

Positioning Statement and Motto

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony): Abstract Subway restaurant provides a variety of food products to the consumers. The company majorly targets people between the ages of 18 and 39 years. The target age group is in high demand for healthy meals....

Situation Assessment and Analysis

Student’s Name Tutor’s Name Course Date Situation Assessment and Analysis Strengths Weaknesses • Stable cash flow. • Stable dealer community. • High-level consumer satisfaction level. • High returns for capital expenditure. • Activities automation. • Consistency in the quality of work. • High products demand (Valentin 55). • Established brand portfolio. • Tactical market strategy. • Objective market strategies. • High customer loyalty. • High margins in the company’s profits. • The high rate of innovation and innovation processes. • Good leadership. • Refined consumer focus. • The...

Customers Behavior

Name Instructor Course Date Customer’s behavior Q1 Satisfaction of a customer is determined by the attributes of the product purchased and positive purchase experience. The product that led to my satisfaction was a mobile phone with the Brand name NEON. The product was regularly being advertised on social media, all television and radio channels. I believed it was one of the best mobile phones that an individual should have to access various internet services and take quality cameras. The product was of right quality just like it was advertised. When I bought the product, it had a plastic screen that does not easily get broken when it accidentally falls, and it was light. The product also...