The Effect of the Internet Market on Brick and Mortar Stores

The Effect of the Internet Market on Brick and Mortar Stores
Author
Institution

Table of Contents
TOC o “1-3” h z u Abstract PAGEREF _Toc503595553 h 3Introduction PAGEREF _Toc503595554 h 4Discussion of Findings PAGEREF _Toc503595555 h 4Effects of internet market that help keep brick and mortar stores active PAGEREF _Toc503595556 h 4Lack of an opportunity to assess the product before purchasing PAGEREF _Toc503595557 h 4Hidden costs PAGEREF _Toc503595558 h 4Increased risk of identity theft PAGEREF _Toc503595559 h 5The potential of overpaying PAGEREF _Toc503595560 h 5Challenging to gain customer PAGEREF _Toc503595561 h 5Effects of internet market making the platform dominate the retail world PAGEREF _Toc503595562 h 6Online shopping is convenient PAGEREF _Toc503595563 h 6Wider variety and price PAGEREF _Toc503595564 h 6Improved service delivery PAGEREF _Toc503595565 h 7Lower prices PAGEREF _Toc503595566 h 7Innovation PAGEREF _Toc503595567 h 7Availability of return policy PAGEREF _Toc503595568 h 7Conclusion PAGEREF _Toc503595569 h 8Index PAGEREF _Toc503595570 h 10

AbstractThe internet market XE “internet market” has resulted in various effects on brick and mortar XE “brick and mortar” stores. The research below is divided into two main sections. The first part focusses aspects that help keep the brick and mortar stores active despite the presence of online shops XE “online shops” which make shopping easier. These factors include lack of an opportunity to examine the…