Rhetoric Analysis in Marketing Community

Rhetoric Analysis in Marketing Community
10 Content Marketing Best Practices for Greater Efficiency by Cohen Heidy
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Rhetoric Analysis: 10 Content Marketing Best Practices for Greater Efficiency by Cohen Heidi
Students who major in Business Administration with a specialization in marketing face some challenges and expectations. They have to study extensively because they can land in diverse numbers of professions and are expected to perform wherever they go. Among the most common of these are marketing management, sales executives, public relations specialists, advertising managers, and market research analysts among others. Because of this diversity and the vastness of future expectations by the profession, students who major in Business Administration with a specialization in marketing must carry out a rhetorical analysis of a discourse community text. This presents their understanding of the profession and their abilities to customize their actions and tasks in a way that they get to satisfy the needs of the industry. To complete this task, I selected the article “10 Content Marketing Best Practices for Greater Efficiency” written by Heidi Cohen and published by the Content Marketing Institute on the 8th of July, 2013 (Heidi, 2013).
This article targets marketers and aims at the process of building audience to marketing content through efficiency of marketing practices by enhancing efficient content marketing. In an…