Research proposal revised

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Research proposal revised

Category: Research Proposal

Subcategory: Marketing

Level: College

Pages: 3

Words: 825

Research Proposal: What types of research needs can be met when implementing marketing research
Student’s Name
Institutional Affiliation
This paper is a comprehensive research of the propose question, “What types of research needs can be met by implementing marketing research?” My reasoning to selecting this topic this is the debate over DYI market research is most significant debate currently taking place in the marketing community (Hoffman, 2011).
Market Research can be used to mean a way of gathering data from the target crowd or the market to gain a deeper understanding of that target or market. The fundamental idea of market research is to help a company or a business come up with an understanding of the consumers or buyers to develop a capacity for fulfilling their needs. The process of market research is essential in gaining the ability to contend with different competitors in the same business.
It also makes utilization of scientific and factual procedures and techniques to accumulate and interpret data in a sorted out design. This procedure additionally includes a conclusion and social research and is essential in today’s necessarily complex business environment. In such a situation, organizations cannot simply depend on their intuitions to run things, and this is the reason market research is required.
Literacy Work
Haji-Basri, M., & Abareshi, A. (2015). Quality of Marketing Research: A Citation Analysis.
Journal of Accounting, Business & Management, 22(1), 1-12.
The purpose of this paper is to examine the extant research in marketing discipline and the impact of market research through citation analysis. In this study, the authors used metrics to measure the quality of published articles in marketing journals. The marketing journals discussed in this article are the Journal of Marketing, Journal of Marketing Research, and Marketing Science. In recent years, findings in the Journal of Marketing reveal that the journal as significantly changed their focus to theoretical articles. Journal of Marketing Research focuses more on retailing, legal, political, and economic issues and consumer behavior articles. Whereas, Marketing Science findings revealed that mass of scholars devoted to the study of relationships central to marketing using increased power and data, scope, detail, and variety.
This paper is based on the authors’ arguments but still analyzes other viewpoints. The audience of the article is the general public, but it is more targeted for people that are interested in the impact of research type and research theme on the quality. The article had a lot of primary evidence such as surveys that were conducted to back up the authors’ arguments. The surveys from the article can support my reasoning of my proposal because it can demonstrate to my audience that there is a need for it, and it offers answers to my proposed question. The authors’ credibility is authentic because there are experts in their field and have contributed to several research projects dealing with Business Information Systems. Mr. Mohammadreza Haji-Basri is very knowledgeable professional about the contemporary themes and trends of marketing research. Dr. Ahmad Abareshi is a well-respected senior lecturer in Business Information Systems at RMIT University. They both mainly deliver their knowledge through facts; therefore, they do not have biased opinions. They also use references of other authors to back up their findings. Also, the article is well structured and free of grammatical errors.
Levy, S. J. (2012). Marketing management and marketing research. Journal of Marketing
Management, 28(1/2), 8-13. doi:10.1080/0267257X.2011.645688
This source is a narrative of Professor Sidney Levy experience and perspective on marketing management and marketing research. The focus of this article is a recommendation for the audience on the topic and methods that make one an expert in marketing management and marketing research. Additionally, it also broadens the audiences thinking about the subject as well as the important, interesting issues in life; collaborating and engaging with others; the consequences of the theory.
The audience is the general public. However, it is more directed targeted to young scholars. The source is a published by the Journal of Marketing Management. It relates to my topic because it demonstrates a way the marketing research can be beneficial to organizations. This source brings up some interesting personal experiences and sense of humor sense enjoyment of author’s work in marketing and consumer behavior. The source and author are both credible. The author seems to be passionate and knowledgeable about the topic. The article was written in 2012, so it is relatively recent. The author is a Coca-Cola Distinguished Professor of Marketing at the Eller College of Management at the University of Arizona. Professor Sidney Levy is recognized as one of the main contributors to marketing and consumer behavior in the twentieth century for his work on the brand image, symbolism, and cultural meaning in marketing.

Barson, D. C. (2003). Quantitative Market Research. Global Cosmetic Industry, 171(2), 18.
The aim of this article is to inform readers that quantitative market research can provide organizations numerical measurements and statistical predictability that can be representative of the total target market. Additionally, interpreting marketing data into meaningful knowledge can help guide companies that type and method will work best in each organizational circumstance. The areas discussed in the article are complexity and competitiveness of the marketplace. The combination of the two have the advantages of generating more trust, for the reason that they confirm the average of different data sources and methods.
The source’s author is both credible. The article reveals that the author is a
knowledgeable professional who established the Barson Marketing Inc., a marketing firm that provides marketing solutions and business intelligence. She used a formal tone throughout the article to convey her argument. She also notes the December 2002 issue of GCI magazine as an example and a few facts to get her point across.
Hooper, C. S. (2011). Qualitative in Context. Journal of Advertising Research, 51163-166.
The purpose of this paper is to explore the basis for qualitative data collection. The author states that qualitative research has the power to make brands more human through personalized interaction, and it encourages variations and creativity. However, the paper also offers a timeline of how qualitative research has evolved.
The audience of the article is the general public interested in qualitative market research. The author’s credibility is questionable because there is a lack of research on her. However, the paper is referenced on the Journal of Advertising Research. She also seems very knowledgeable about qualitative research needed in the market research. She mainly delivers this information through facts; therefore, she does not have much of a biased opinion.
Karmarkar, U. S. (1996). Integrative Research in Marketing and Operations Management.
Journal of Marketing Research (JMR). pp. 125-133.
This paper presents a series of examples of the research topic that bring together models, methods, and technologies from marketing and operations. Additionally, it highlights a classical approach to addressing cross-functional interactions and what can be done by marketers and researchers to move their research and teaching toward a more cross-functional approach. From the author’s perspective, the opportunities for marketing research are as follows: Interactions, decisions, and integration.
The author is credible. Uday S. Karmarkar is the Times Mirror Professor of Management Strategy and Policy at Anderson Graduate School of Management at the University of California. To prove his point, he uses factual data and charts as well as other credible references to convey his point. Therefore, the paper can be useful for my research proposal on the types of research needed to implement marketing research.
Conclusion- Plan
This proposal intends to use qualitative research methods for analysis and the same qualitative research to study things naturally and then attempt to interpret the meaning of the information regarding the responses. The proposed topic for research is the types of research need that can be met when implementing marketing research.
It is intended to discover the deeper extent of the subject being searched as it focuses more on interpreting the subject matter and give priority to the existing information, and the important single method that will be used in Qualitative Research shall rely on in-depth interviews to provide credible findings and conclusion. It is important to note that a qualitative research interview normally seeks to describe the meanings of the central theme of the life of the subjects as it primarily focuses on the meaning of what the interviewees answer. It seeks to cover a factual level as well as a meaningful level and it is particularly useful when the researcher seeks to find the experience of the participants. In-depth, interviews are followed up by certain levels of questionnaires asked to the participants for any further investigation purposes. Interviews are completed by the interviewer based on what the respondent says. It is more time consuming in nature and often carries a personal touch, as the interview needs to contact the interviewees directly in a more personal manner. This method can be done by using online surveys too that follows a questionnaire to answer. In this research, unstructured interviews of focused groups are conducted to collect the data from marketing executive of oil marketing firms within the country.
Further, this report proposes the use of primary and secondary sources of data also for qualitative analysis. The secondary data shall be analyzed in respect of the topic on value addition and product differentiation amongst oil marketers in the respective country or region of analysis.
At the end of the process, the research shall help in the understanding of the twin concepts the types of research needs that can be met when implementing marketing research. Essentially, this research seeks the counsel of professional marketers.
.A deeper knowledge of the research need that can be met when implementing marketing research, within the profession is very important in identifying the maxim of the product mix. An academic argument versus the empirical evidence on the real significance this item can be instrumental in shaping the direction of the profession and providing a new theoretical position. To achieve these outcomes, this proposal shall rely on a program plan that provides a general guideline on the timeline and the financial resources needed when carrying out this important project.

Time Table
Task Start Date Duration (Days)
Collection of secondary data February, 1 2016 14
Preparation of Materials for the Interview process February, 16 2016 7
Interview process March, 2 2016 14
Data analysis March 18 2016 28
Final report compilation and submission February, 16 2016 40
The table schedule showing allocation of time until the conclusion of the project
This is the economic expression of the proposal underlined in the topic ‘the types of research need that can be met when implementing marketing research’, and it contains all the relevant costs of the project. Further, the budget categorizes all the unidentified costs that can lead to the direct cost of funding the proposed project and others may even need approval re-budgeting. The budget takes into consideration of the financial limits that exists, and miserly spends travel expenses to various marketing professionals only after email and phone confirmation, and the limit that exists to funding this proposal. There is a general belief that the success of a project is hinged on a good budget, and hence, it is the intention of this writer to realize ideals of the proposed project topic within the boundaries of the proposed budget. Also, the budget has relied on actual and realistic costs estimated for the project proposal, and the cost is in general, recognized as important in achieving the objecting that underlie the project. The cost can be allocated, allowed and reasonable, and it is consistent with the policy of the institution. Theoretically, these proposed costs can also be allocated as a fraction of the benefits that have been obtained by a specific proportion plan.
The budget below considers two categories of costs that will be relevant in competing for the project; indirect and direct cost. The directs costs are the funds that will be spent during the performance of the core activities that pertains to the projects and are therefore directly attributed to the project and considered with the three mantras mentioned above, and that is defined reasonability, and can be allocated and allowed. These costs include the money spent on direct materials such as papers, software, and other technical internet costs and amongst others. On the other hand, the indirect costs are the expenses that cannot be identified with ease to the project in specific terms, and they include the costs of travels, internet expenses, and amongst others. The table below shows a rough estimation of the two categories of costs mentioned herein above.
Direct Cost $3000
Indirect Cost $1000
Table showing the proposed costs that will be used during the project
Gantt chart

Gant Chat showing plan of action for the project
Barson, D. C. (2003). Quantitative Market Research. Global Cosmetic Industry, 171(2), 18..
Haji-Basri, M., & Abareshi, A. (2015). Quality of Marketing Research: A Citation Analysis.
Journal of Accounting, Business & Management, 22(1), 1-12.
Hoffman, J. (2011). The Continued Debate Over DIY Market Research. Research Acces.
Hooper, C. S. (2011). Qualitative in Context. Journal of Advertising Research, 51163-166.
Karmarkar, Uday S. “Integrative Research in Marketing and Operations Management,” JMR, V. 33 (May 96), pp. 125-133.
Levy, S. J. (2012). Marketing management and marketing research. Journal of Marketing
Management, 28(1/2), 8-13. doi:10.1080/0267257X.2011.645688