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marketing communication plan

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Marketing Communication Plan for ShampooEXECUTIVE SUMMARY
The retail store is a department store which deals with products beauty products such as body wash, hand cream, cleaning wipes, deodorants and moisturizer among others. However, in the recent days, there has been decreased sales which have necessitated the retail store to reverse to selling shampoo and conditioners. The shampoo is expected to target diverse individuals including men, children, and women. Moreover, the retail shop aims at increasing the sales also to increase the profits. A marketing communication plan is essential to communicate the marketing messages to the potential customers about the product. It includes analyzing competition and the different strategies to reach the customers.

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Contents
TOC o “1-3” h z u ANALYSIS PAGEREF _Toc503333145 h 1PRODUCT OFFERING PAGEREF _Toc503333146 h 2POTENTIAL CUSTOMERS PAGEREF _Toc503333147 h 2COMMUNICATION TOOLS PAGEREF _Toc503333148 h 3CONCLUSION PAGEREF _Toc503333149 h 4RECOMMENDATIONS PAGEREF _Toc503333150 h 4WORKS CITED PAGEREF _Toc503333151 h 4

ANALYSISShampoo is a widely used product in the world. It is provided at a relatively low price which many people can be able to afford. Moreover, the product is provided in different forms making it appropriate to be used by people with different kinds of hairs. It is also offered in various sizes of containers at different prices. Therefore, it is like…

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