Overseas Retailers Flock to Germany

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Overseas Retailers Flock to Germany

Category: Research Essay

Subcategory: Classic English Literature

Level: High School

Pages: 1

Words: 275

Overseas Retailers Flock to Germany

Germany, Europe’s largest consumer market is facing fast international retail growth with many multinationals such as apparel brands, verticals, and department store retailers showing their interest in the economy. Over the past couple of years, several international players have either joined the Germany market or set clear indications of beginning trade operations in Germany. Major Germany cities such as Berlin, Frankfurt, Munich, and Hamburg have seen a tremendous increase in foreign investors. Most of these overseas retailers who have joined Germany’s retail market include; Paule Ka’s and Peuterey’s, Sessùn’s Who’s That Girl, Patrizia Pepe among others.

The new world exploration of the Germany market includes the creation of both physical and online stores in Germany’s major cities. For instance, the United Kingdom’s (U.K) retailers, Debenhams and Topman, recently launched online stores in the country. Most of the international retailers transacting business activities in Germany have created additional branches across the many urban centers present. Taking for instance Urban Outfitters, Abercrombie & Fitch, and Hollister have many retail points in Germany cities. Company Executives such as The U.K.’s Karen Millen, who operate stand-alone stores in Berlin and Moncler, which operates in Munich, Germany have issued reports indicating the need to seek extra space for expansion in other cities.

Despite the economic crises that faced Germany in the past, its economy remains outstanding in Europe as the most stable market hence the increase in the number of overseas retailers. It has grown as an international market center with many consumers across all divides in Eastern Europe preferring to carry out shopping in Berlin according to Orrea, Patrizia Pepe’s Chief Executive. International retailers such as Debenhams, U.K retailers are nowadays pursuing less risky and capital intensive ventures of overseas investment in Germany through opening online platforms to sell their products.