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Oligopoly

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Oligopoly

Category: Case Study

Subcategory: Economics

Level: High School

Pages: 1

Words: 275

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Coca-Cola Versus PepsiCo
Question1: Preference
Between Coca-Cola and Pepsi, I prefer Pepsi.
Question 2: Brands and Products
PepsiCo products range from soft drinks including sodas, water to fast foods. The brands include Pepsi, Diet Pepsi, Mountain Dew, Lay’s, Gatorade, Tropicana, 7 Up, Doritos, Brisk, Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Naked, Kevita, Propel, Sobe, H2oh, Sabra, Starbucks (ready to Drink Beverages), Pepsi Max, Tostitos, Mist Twist, Fritos, and Walkers.
Coca-Cola brands include Coca-Cola, Coke diet, Sprite, Fant Dasani water Minute Maid, Krest, Stoney, Vapre water, Powerade, Nestea, Fruitopia, Vio milk, Georgia, and hundreds of other drinks. The Coca-Cola products range from soft drinks in the soda to milk products, canned tea and coffee products, plain water, fruit juice products, and energy drinks. Pepsi deals with similar products although it offers additional fast foods in its categories.
Question 3: Advertising
The two firms have had the most rigorous advertising fronts to attract the masses in the shrinking market due to the environmental and health awareness concerns. The PepsiCo advertisements resonate with the youths as most of their adverts are youthful, musical, and fun-centered. It tries to portray as a youthful and a cool brand. The advertisements have moved away majorly from the traditional media like TVs and radios to the internet-based ads including the social media sites. …

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