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MEMO

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MEMO

Category: Case Study

Subcategory: Management

Level: Academic

Pages: 2

Words: 1375

MEMO
Student’s Name
Institutional Affiliation
TO:
FROM:
DATE: November 9th, 2015
SUBJECT: Business Analysis
Decision
General Electric (GE) is an American company that was, arguably, the most successful company in the 20th century. The success the company achieved transcended a variety of factors, such as, business infrastructure and business development. The economic breakdown in the last decade affected the GE Capital branch of the company, leading to a major financial situation at General Electric. Coincidentally, the company had also been taken over by the current CEO, Jeff Immelt. Jeff has overseen the most turbulent times the company has ever experienced. In fact the company had its credit rating re-evaluated from triple A to AA+..
The main decision that has seen General Electric withstand the most turbulent period since its establishment is a long term strategy instigated by the CEO, Jeff Immelt. The competitive advantage that the company had prior to the September 11 terrorist attacks had focused on financial services business through the General Capital subsidiary. However, getting through the tough economic period was made possible by the decision to refocus the competitive advantage to a business portfolio that could be anchored on infrastructure and specialty financial services.
Factors:
External analysis: use the Five Forces of Industry Analysis.
Porter’s framework will be used to analyze the position of the company in the industry in which it op…

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