How Maverick is first an episodic series and what that means, how it is different from the anthology series, like the one we watched last week “Patterns” but how it also incorporates elements of the anthology series. It is also asking how as an episodic series tied to a specific genre it both retains the qualities of the standard Western and how it disrupts those qualities.
Management change in Warner Bros. contributed to a new attitude towards Television series. In 1956. Warner Bros team that included Roy Huggins, Cheyenne producer Art Silver, story editor Jack Emanuel TV production supervisor William Orr attended a Meeting. During the meeting, the Warner Bros. corporation representatives contributed different ideas for upcoming new Television series. Roy Huggins captured Levine’s attention by proposing Western series with iconoclastic lead character, who resembled traditional Western heroes. Huggins was impressed by the proposal and decided to implement the idea. Lewine decided that ABC would finance the production, which led to the creation of two of the most popular TV series that was Maverick and 77 sunset strip. These series resulted in an increase in number western television series in 1957 to 15 which was showing. ABC ordered three new Western series from Warner Bros and Sugar foot was commissioned by the network to sell individual commercials, and Maverick was created directly by sponsors.
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