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Organizational Analysis Step 1
Brief History of Organization:
As the CEO and founder of Performance Course, Geno’s unique approach has been developed over a 23-year career. A resident of Allen Texas, Geno was a three-year starter at defensive back for Missouri Southern State University where he received his degree in psychology. He finished his career as an NSCA All-American and team captain. Geno and his wife Jamie are members of Cottonwood Creek Baptist Church and have three children, Lainey (8), Payton (10) and Oliver (20) who is a sophomore wrestler at Arizona State University. He is certified by the National Strength and Conditioning Association (NSCA) as a Certified Strength and Conditioning Specialist (CSCS) and by USA Weightlifting as a Level 1 Club Coach (USAW).
Working with hundreds of school districts and thousands of coaches and athletes over this period, Performance Course programs have created long term athletic development plans unlike anywhere in the United States. Through this process, Geno has developed trusted relationships with coaches and school districts garnering 75 team state titles in various sports. Performance Course is the largest service provider of onsite long-term athlete development programs in the country. (Geno Pierce)
As a young professional, Geno had the opportunity to work and learn under Boyd Epley CSCS (Hall of Fame strength coach and founder of the National Strength and Conditioning Association). Through h…

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