USPS Blue Ocean Busniss Plan

USPS Blue Ocean Business Plan
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Introduction
The United States Postal Service has been around for decades, influencing the American people’s lives in many ways, most notably via the delivery of important parcels as well as mails. However, in the recent past, the USPS has faced significant challenges in the mail delivery services. The digital era emerged, making the writing and sending of mails obsolete. While some people still do write mails, the writing is so little that the United States Postal Corporation, or any other institution for that matter, cannot make significant income from the business. Before the 1970s, the United States Postal Corporation ruled the mail and parcel delivery services. However, in the 1970s, new entrants into the parcel and small package delivery that competed directly with the USPS in some of its services dealt a significant blow to the company. Within a few years, the competitors grew and overtook the United States Postal services in the delivery of packages and the company has never recovered since (Hill, 2012). However, the USPS has always remained competitive in the delivery of packages and mails. In the last ten years, however, the USPS has faced a significant drop in its profit margins due to the drop in demand of their most profitable venture, priority mails, and first class mails.
With the significant drop in the business unit that kept the business afloat, the USPS has been operating in …