The Apple brand in popular culture
The Apple brand in Popular Culture
In different business settings, politics, and social life, popular culture is integral to not only the creation of meaning but also the exercise of power. The use of popular culture to represent power relations is common in many business settings (Banet-Weiser 28).
Apple Inc has over the years designed and distributed various innovative products. Because of this, the company’s products play a significant role in popular culture, as the products are some of the ideal icons and brands for consumerism.
It is not surprising, to see the Apple logo on your favorite television shows and films. This form of advertising has led Apple Inc to become the world’s most valuable company. Apple is an American-based multinational that specializes in the design, manufacture, and retailing of consumer electronics. Some of the company’s most reputable brands include the iPhone, iPad, and MacBook.
Apple revolutionalised the computer industry by introducing the mouse and subsequently developing the first personal computer. Through Research & Development, Apple has been able to introduce innovative computers and other consumer electronics that have become favorites with people across the globe. As a result, Apple is now the world’s largest publicly traded company.
Products of Apple Inc are finely integrated into popular culture. Children, teens, adults, and professionals alike are always engaged in activities associated with Apple products. That is why you will find queues from Tokyo to New York lining up just to be the first ones to get the latest Apple products. The ‘MacBook’ for instance, has revolutionalized the laptop market. That is why you will find students and professionals alike preferring to work with it. Although the MacBook will probably provide the same functionalities as an HP laptop, people will prefer to use it because of its ‘perceived’ social image. When a student uses it, he or she believes that they will become more accepted by their peers. In the same way, a marketing professional will feel secure when he presents the much-awaited marketing trends with a MacBook right on top of the desk.
Because teenagers and young adults are always obsessed with their social status or image, such preferences work well for consumerism and indirectly helps to promote and market services and products (Palmer 48). To maintain the trend, Apple has continued to develop more innovative products that are acceptable to its consumers. That is why you will find that most if not all of Apple’s products are always smart and stylish. This has led to ‘accessorization’ of people.
Unlike many other items, ideas, and concepts that fade after being in the spotlight for a few years, the ‘Apple products hype’ has not been thrown out of popular culture’s bandwagon. For over a decade now, Apple products have continued to skyrocket. The company’s products have been able to penetrate new and emerging markets that other companies have not been able to put a firm foothold on. For instance, Apple products are increasingly taking the center stage in many developing economies in Latin America, Asia, and Africa. As a result, the company has been able to make its products ‘truly global.’
Apple is a multinational corporation that has successfully been able to tie its products with an ‘ideal image’ of wealth and success. As a result, many other corporations have started to re-adjust their strategies to follow Apple’s strategy. Whether they succeed or not will depend on their tactics and product development. However, we have to recognize that Apple has been able to understand popular culture and used creative strategies, events, and products to become a global brand.
Banet-Weiser, Sarah. Authentic Tm: Politics and Ambivalence in a Brand Culture. New York: New York University Press, 2012. Print.
Palmer, Gareth. Exposing Lifestyle Television: The Big Reveal. Burlington, VT: Ashgate, 2008. Web.
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