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Tesla Executive Summery

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Tesla Executive Summery

Category: Capstone Project

Subcategory: Management

Level: Masters

Pages: 8

Words: 2200

Tesla Executive Summary
Student’s Name
Institutional Affiliation
Tesla Executive Summary
YOUR assessment of Tesla’s current position
The brief identification and discussion of the historical strategic events that have led to the current situation
Tesla is an all-electronic car manufacturing firm located in the Silicon Valley, California in the United States of America. The company designs and manufactures electric cars. It also deals in the manufacture of Powertrain electric car components. The company was founded in 2003 by three engineers, Marc Tarpenning, Martin Eberhard, as well as Ian Wright. The Tesla name traces its origins to the famous Nikola Tesla.Due to a financial crisis at the company, the founders sought financial help. The help came in the form of Elon Musk, the present CEO of the Tesla Motors company. When he joined the firm, Musk came on as the chairman of the board. In 2009, he took over as the CEO after another financial crisis almost sent the firm into bankruptcy.The pioneer electric car from Tesla Motors was the ‘Roadster‘ sports car (Becker, Sidhu&Tenderich, 2009). An all-electric car that ran on a Powertrain battery.The roadster sold over 2500 units and its production stopped in 2011 when a contract with Lotus Elise company ended. The second model, Model S was released in 2012, though a press release announcing its production took place in 2008. After the release of the Model S in 2012, the Model sold over 2650 units in 2012 alone an…

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