Starbucks is an American coffee company established in 1971 (“Company Information”). At the moment, the company operates several branches across the world and is the biggest coffee chain in the world. Many agree that the management of this organization has been at the forefront in setting strategies that enable them to strive in the market, by overcoming weaknesses and exploiting the available opportunities. This essay aims to provide various aspects concerning the strengths, weaknesses, opportunities, and threats, concerning Starbucks Corporation. Below are the explanations.
The organization has one of the most prominent and robust brand images not only in America but also in other parts of the world. This has made it stand out as one of the organizations that have the highest number of customers, loyal to the organization’s products. Availability of such loyal clients promotes business stability (Bergstrom).
In a broader perspective, gaps refer to internal struggles, which hinder access to business capabilities. In other words, they are areas that are capable of or need immediate improvement (Yusuf 8). For instance, local newspapers have recently reported that the price of Starbucks, although being quite high, has continued growing over the years (“The Price of a Starbucks Coffee Is Going Up”). This makes the company’s client base limited to a given social class.
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