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Challenges of Forming a Strategic Alliance Student’s Name Institution Affiliation Market globalization has contributed to the establishment and rise of strategic alliance in the management and organization of firms. This is by business organizations coming together and forming an alliance with the goal of achieving a synergy and working together to achieve bigger goals that would not be achieved through individual efforts. Therefore, strategic alliances are agreements between two or more independent companies to cooperate in the manufacturing, development, or sale of products and services or other business objectives (CFI, Education Inc., 2018). However, the road towards forming a strategic...