Name: Course: Instructor: Date: Attitude is often defined as the cognitive evaluation of people, objects, ideas or events that in turn shape personal behavior. Attitudes are generally categorized into positive and negative. However, in a few instances, attitudes can be considered uncertain. The ABC model is used to describe attitude. It consists of Affect, Behavior, and Cognition. The effective component is described as the emotional reaction that one develops towards a concept called attitude object. This component of attitude is thought to stem from the emotional aspect. Such things as politics, sex, religion, etc. fall into this category. The behavioral component of attitude describes the...
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