Pre-Planning Your Business Plan

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Pre-Planning Your Business Plan

Category: Case Study

Subcategory: Health

Level: College

Pages: 2

Words: 550

Pre-Planning a Business Plan
Name
Institution

Pre-Planning a Business Plan
Introduction of the Samarian Clinics
Samarian Clinics is a new medical facility that proposes to provide affordable pediatrics services to residents of New York City. Part of those solutions will include outpatient and inpatient services, as well as diagnostics, emergency and surgical clinics to facilitate better health care provision in the neighborhoods where they are located. The company financiers have opted to open the first three clinics in the Harlem area of New York City to serve the residents of the city and its environs. A marketing research indicates that capital can be solicited for the venture, and there is a substantial need for pediatric medical services in the city; with the particular target market being the poor neighborhoods within the city. To speedily capture a substantial customer base, the clinics will specify the target market. Other than that, the company will use local advertising platforms – such as flyers, brochures, social media and so on – for marketing purposes. Besides that, the clinic will link with business partners – such as medication and hospital instruments suppliers – who are selected based on the budget and business conveniences. As such, the clinic will partner with other business entities that advance products and services that augment its character and status as a practical medical brand.
Compelling reasons for starting Samarian Clinics
New York City, and the Harlem area, in particular suffer from a lack of specialist pediatrics clinics that are dedicated to treating children. This implies that when children are seeking treatment, they must be taken to general medical facilities where they are not guaranteed to receive the best possible medical care. As such, the city is in dire need of a pediatrics clinic. Also, the city has readily available and qualified medical personnel who can be employed at the clinic. Besides that, Samarian Clinics presents an opportunity for the investors to turn a profit. Also, it is an opportunity for the investors to act on their corporate social responsibility and provided services that will provide relief for the city residents.
Samaria Clinics Financial Plan
Table SEQ Table * ARABIC 1. Samaria Clinics Financial Plan
Annual Amount (US $)
Calculated Totals 1st Year 2nd Year 3rd Year
Payroll expenses 300000 396000 484000
Total earnings 500000 680000 840000
Earnings on credit 28000 58000 72000
Table SEQ Table * ARABIC 2. Samaria Clinics start-up costs
Requirements Description Start-up expenses Value ($)
Legal fees 5000
Apparel purchases 24000
Office supplies and stationery 2000
Advertisement and marketing platforms such as social media, brochures, and flyers 2000
Insurance 20000
Equipment 60000
Other start-up expenses 50000
Sub-total expenses 163000
Start-up assets
Cash balance at start of the business 0
Premises and furnishings 40000
Other current assets 20000
Total current assets 60000
Long-term assets 0
Total assets 60000
Total Requirements 223000
Funding Description Value ($)
Investment
1st company owner 100000
2nd company owner 100000
3rd company owner 100000
4th company owner 100000
Other investors and financiers 100000
Total Investment 500000
Current Liabilities
Accounts payable 0
Current borrowing 0
Other current liabilities 0
Total Current Liabilities 0
Long-term liabilities 0
Total Liabilities 0
Loss at start up -163000
Total capital 337000
Total capital and liabilities 337000
Table SEQ Table * ARABIC 3. Samaria Clinics profit and loss projections
Description 1st Year ($) 2nd Year ($) 3rd Year ($)
Income 500000 680000 840000
Direct cost of sales 8000 10000 12000
Other 0 0 0
Total cost of sales 8000 10000 12000
Gross margin 492000 670000 828000
Gross margin % 98.4 98.53 98.57
Expenses Wages 300000 396000 484000
Others 30000 40000 40000
Total expenses 330000 436000 524000
Profit before taxation 162000 234000 304000
Taxes (25% of earnings) 125000 170000 210000
Net profit 37000 64000 94000
Net profit/income % 7.4% 9.4% 11.2%