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Category: Research Paper

Subcategory: Marketing

Level: College

Pages: 1

Words: 275

Marketing
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Marketing
Abstract
In a marketing mix, pricing is an important aspect. Price is defined as the exchange of value. Developing a right strategy is one of the critical aspects of any organization development. Thus, making pricing one of the significant variables, in many cases, it affects the consumers’ choices in many ways. It is, therefore, considered as the only element in the marketing mix which generates revenue while the other aspects produce cost. The first step in developing any pricing strategy for variable products is developing pricing objectives. All the pricing decisions must be accomplished. In this case, all the pricing objectives must be in a position to support the broader objectives of any market development. For example, increasing the market share and enhancing the shareholder’s wealth or the entire corporate image. Firms can fix the price of their products at all levels to defend the current market share, and if possible, the can increase the market share by making the prizes more convenient for all customers.
Keywords: pricing strategies, marketing mix, pricing objectives

Marketing
The company under study is Apple. Apple Inc. is one of the most innovative and creative organizations. It outlines and offers many services to people. The services offered include iMac, iPhone, iPod and Apple music. There are many skimming pricing strategies the company provides to its customers. The…

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