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Pandora Radio – Strategic Development, Implementation, Change and Contingencies

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Pandora Radio – Strategic Development, Implementation, Change and Contingencies

Category: Research Paper

Subcategory: Business

Level: Masters

Pages: 11

Words: 3025

Pandora Radio – Strategic Development, Implementation, Change and Contingencies

Executive Summary
Pandora Media Inc. was founded in the year 2000 by Tim Westengre and Jon Craft and is headquartered at Oakland, CA. The company provides music streaming services to thousands of customers located in Australia, United States, and New Zealand. Moreover, the firm also provides exceptional services to listeners on tablets, smartphones, computers and other audio-playing devices. However, their services require an internet connection for operating and are quite famous for enhancing the very outlooks of listening to music. In this regard, the firm has developed a system that can adapt to various playlists as per initial feedbacks of customers and listeners. The services of the company are quite commonly available via different distribution channels. Also, the company has developed numerous applications for meeting the needs of smartphone users including iPhone, Android, and Windows operating systems. The company surely has a strong market presence; however, it is facing severe market penetration problems because of massive competition within the industry. The company has a mission of “To play only music you’ll love” that reflects the customers’ satisfaction above financial gains. To prove that Pandora Media has launched Music Genome Project® and is quite useful for analyzing the consumer’s taste of music and hence, providing the very song that is being requested by the custo…

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