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Category: Research Paper

Subcategory: Management

Level: College

Pages: 3

Words: 825

Date:McDonald’s use of B2B, B2C, and C2B
MacDonald’s makes use of B2B to maximize on their operations and clientele base. This is done with the view of increasing their competitive advantage with their competitors who deal in the food chain industry. The organization makes use of B2B by sourcing different materials for their final products. They also have made use of different firms for purposes of auditing, legal and other important facets of the industry.
Macdonald’s uses B2C by using the internet to reach most of their clients. Through their site, they can indicate their products and other general information that is relevant to their customers. They have been able to reach a large number of people within short periods hence increased output.
C2B model has in the past enabled the organization to receive products in the form of raw materials from different individuals. They also receive different personalized services that are geared towards increasing their output level in the long run. This has led to a positive outlook from the communities where the organization has branches leading to high profits through increased sales.

Benefits and Trends of e-commerce in MacDonald’s
E-commerce assists in the selling of goods and services by using digital components; it also includes the transfer of funds between two parties who are online. The main benefits of e-commerce include the exchange of products and services without the known barriers …

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