Marketing

Name Instructor Course Date Ray-Ban Company Ray-Ban sunglasses were introduced in 1937 in New York, United States. It was later bought by an Italian company, Luxottica. The company is well known for its sunglasses, both prescription and non- prescription. The company is one of the major companies that deal with the sale of eyewear boasting a 5% share in sales in the world. Internal Analysis Ray-Ban has successfully maintained its reputation as a leading company in the eyewear industry as it has continued to produce high-end products over the years. This has partly been due to the efforts the company has put in keeping up with the trends and also customization of the sunglasses depending on...

Student’s Name Professor’s Name Subject Date Theme Day Idea Several factors need to be considered when coming up with an innovative theme day idea for the Toronto Blue Jays. Firstly, I will look at the cost of implementing the concept. The cost has to be within the estimated budget. Secondly, I will select a theme that resonates with most stakeholders such as fans, sponsors, the media and the players. Thirdly, I will consider a unique theme that has not been used before in the club. The theme has to be unique and show all the elements of creativity in it. A unique theme day idea for Toronto Blue Jays can be modeling the clubs Jerseys or celebrating the club colors or uniforms. I will...

Distribution Name Institutional Affiliation Question 1 In the case under consideration, the two health care providers have opened additional facilities. The facilities are meant to ensure the business can reach their consumers while others are intended to offer specialized care such as the Brain Institute in Nevada. In terms of distribution intensity, this can be classified as selective distribution (Berkowitz, 2016). The new centres are meant to serve particular needs based on the needed expertise. The change in distribution intensity works well in situations where the health care providers are trying to establish specialty clinics. Question 2 Vertical integration is meant to ensure...

Buyer Behavior Name Institutional Affiliation Question 3 The 25-year old worker has chosen to work with the same physician for their medical needs. In the decision-making sequence, this is brand loyalty since the consumer feels comfortable visiting the same physician. Brand loyalty is achieved through a combination of high involvement and high decision making (Berkowitz, 2016). The retired individual seeks a second opinion regarding their open-heart surgery. The consumer is conducting an external search to aid in decision making (Berkowitz, 2016). This is involved in complex decision making and is done when the internal search fails to provide enough information. The consumer searches WebMD...