Marketing

Student’s Name Professor’s Name Course Date Marketing Plan The Company’s Mission Statement Nates Blue Music Inc. produces all kinds of music beats that can be used to produce music that can be widely accepted by the current generation. Given the applicability of the ultra-modern manufacturing machines and our top-talented employees, we give top quality products and services than any other music company. The Company’s Goals After two years to have tactfully penetrated into the targeted markets. To attract highly talented and motivated employees within the next one year. To double the number of clientele within the next six months. The Company’s Implementation Strategy...

Goals of social media websites Name Institution Goals of social media websites Social media is the main form of communication in the 21st century. Gone are the days when sending a message to another country, let alone another city, would take several days, if not months. Today it is just a click of a button, and the message gets to the recipient within seconds. There are many social media websites, the major ones being the likes of Facebook, and how their homepages have been designed tells a lot about their specific goals (Chaykowski, 2017). The main focus of this essay will be Facebook's goal and the effect it has on consumers. Facebook's homepage is designed to capture almost...

Student’s name Instructor’s name Course title Date Competitive Advantage through Differentiation Differentiation is a strategy used by businesses to distinguish their products from similar products offered by competitors. Product differentiation is carried out in a way that is valued by consumers and is intended to alter customers’ choices. This is done by offering unique products in terms of the overall quality, price or additional features. This strategy helps in building customer loyalty for a particular brand (Armstrong et al. 213). It is often used by small businesses to compete effectively in markets dominated by large businesses. The differentiation strategy is based on...

Name Professor Course Date Golfsmith International This is the largest golf retailer specialty operating nearly 150 stores in both US and Canada. In this company, everything is well designed to give players the ultimate in-the-course experiences. The company comprises of Golfsmith in the US and golf town in Canada. It operates different outlets for golf clubs, club assembly and golf club components. Besides this the company golf equipment, merchandise and training curriculum for consumers via retail superstores as well as online stores. To improve the overall sales the company uses different marketing schemes. Among them are uses of the Twitter. According to Dillon Smith who is the marketing...

Student Instructor Course Date Golf Marketing Marketing plays an essential role in the golf industry as clubs work hard to retain their members, attract new members and maintain a high profile. It has become a necessity and an everyday activity due to the increasing competition. While there are many ways of golf marketing sustainable marketing is one of them and considered to be the most effective one. This paper focuses on how sustainable marketing is applied in golf marketing. Sustainable marketing focuses on the importance of consumer and the future generations. This model of marketing may be applied as it ensures that golfers transform rather than letting them just be and consume. It...

Product Life Cycle Name: Institution: Product life cycle is a series of phases that products go through in relation to their profits and sales. The product life cycle consists of four phases namely, introduction, growth, maturity, and decline. In the Introduction stage, a new product is launched. Profits and sales are low requiring advertisement to create consumer awareness thus increasing sales volume. In the next stage: growth stage, the product is accepted in the market and thus an increase in profits and sales. Producing quality products helps to increase market share. In maturity stage, product differentiation acts as a competitive strategy in order to retain existing customers. Promotion...

Costco: Evaluating Marketing Strategies Student’s Name Institution Affiliation Case Study Citation: Costco Take a desktop computer selling company that is about to go out ofbusiness because people give more preference to laptops. Initially, the desktop company was undoubtedly successful, but that was before the revolution of technology and with it the onset of laptops which are nowadays preferred to desktop computers mostly because they are portable and highly efficient to desktop computers (Costco Wholesale Warehouse, 2018). How did the target market change over time? The target market for the desktop company changed in that year’s back desktop computers were a necessity in the...