Marketing

 VIDEO MARKETING CAMPAIGN Name Institution Affiliation Ariel is a company that deals with the production of washing powders and detergents. The main products produced by the company are washing powder, washing liquid and washing gel. Customers should buy Ariel detergents because they meet their cleaning needs. Ariel washing detergent removes stains in one wash. The ingredients used in the manufacture of Ariel products do not harm the customers and ensures that clothes do not fade. Unlike other detergents in the market that are expensive and do not remove stains in one wash, Ariel sells at a cheaper price and removes stains faster and in one wash. The main content of the series will consist...

Student’s Name Professor’s Name Course Date Coca Cola Global Marketing Coca-Cola Company has been a market leader in beverages industry for more than a century since its foundation in 1886. Its success can be largely be attributed to its marketing and advertising strategies. Evidently, Coca-Cola launched a “Share a Coke” campaign that saw a massive increase in both sales and popularity (Ford et al. 1:26). Indubitably, coca cola success in the global market can is highly influenced by the simplicity, personalization, and socialization aspect of their ads that attract many customers and open new channels for the demand of its products. The key elements in coca cola advertising and...

Student’s Name Course Instructor Course Title Date Importance of college Education is an important element in a developing society. Education is a national responsibility and any government that does not provide education to its citizens should not exist. It enables people from different cultures to communicate and find solutions to problems facing the society. Community Colleges are institutions which offer training to students who didn’t get a chance to join universities by offering technical education. Through the training offered, the students get to appreciate themselves and are impacted with the knowledge that can help them in life....

Golf Websites Author’s Name Institution Lecturer Due Date Golfchannel.com, golfwrx.com, and golfdigest.com are top-ranking golf websites worldwide. Though they represent different companies, they are found to compete favorably in the services they offer. Therefore, their high standing globally means they have to make websites that can be easily accessed by their customers as well as other interested parties. This paper focuses on aspects of these websites including the web design and taglines, the target audience, information to consumers, their similarities as well as differences. The web design and taglines encompass the phrases used as the slogans meant to capture attention. In the three...

Advertising and pricing strategies in the Pepsi generations campaign Name: Instructor: Course: Date of Submission: Advertising and pricing strategies in the Pepsi generations campaignThe new “Pepsi Generations” campaign rolled out in the 2017 Super Bowl sought to reintroduce some of its iconic products from the earlier years. The advertisement introduced new packaging designs used in the 90s. The commercials use celebrities from different eras to captivate a range of audience. The celebrities from the last century like Cindy Crawford appeal to the older members of the society while others like Justin Timberlake and Morgan Freeman excite the youth of today. The advertisements use the pop...

Relationship Marketing and Ethical StandardsName Relationship Marketing and Ethical StandardsThe relationship between a retailer and a buyer is essential for marketing success. Loyalty programs reinforce the relationship between the buyer and seller. This essay addresses the benefits of loyalty programs, strategies for improving the relationship, and ethical issues in such relations. Loyalty programs beneficiaries Both the customer and retailer benefit from loyalty programs. The retailer benefits by gaining information about their customers’ preferences. The seller also gains through more sales, resulting in higher profits (Corstjens & Lal, 2014). The customers benefit from rewards such...