International Hospitality Business Management

CONSUMERS’ BUYING BEHAVIORS IN ABC CLOTHING COMPANY
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Table of Contents
TOC o “1-3” h z u Introduction PAGEREF _Toc439193284 h 3Background PAGEREF _Toc439193285 h 3Research Rationale PAGEREF _Toc439193286 h 3Research Justification PAGEREF _Toc439193287 h 4Research Questions PAGEREF _Toc439193288 h 4Research Objectives PAGEREF _Toc439193289 h 4Research Limitations PAGEREF _Toc439193290 h 5Literature Review PAGEREF _Toc439193291 h 5Factors Affecting Customers’ Purchasing Behavior PAGEREF _Toc439193292 h 5Consumer Purchasing Process PAGEREF _Toc439193293 h 7Market Segmentation in Global Fashion Selling PAGEREF _Toc439193294 h 8Research Methodology PAGEREF _Toc439193295 h 9Data Collection Methods PAGEREF _Toc439193296 h 9Data Sampling and Analysis PAGEREF _Toc439193297 h 10Ethical Consideration PAGEREF _Toc439193298 h 10References PAGEREF _Toc439193299 h 11
Consumers’ buying behaviors in ABC Clothing Company
IntroductionBackgroundCustomer purchasing trends, expectations, and requirements require understanding their buying requirements as the prerequisite aspect. Understanding customer buying behavior is a multifaceted practice since customer behavior is affected by a multiple of factors that include external and internal aspects (Stockford 2008, p. 19). The factors are the reasons for customer purchasing decisions and influence the way a customer evaluate a service or a product before purchasing it.
ABC Company is …