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Informative Speaking & Persuasive Speaking

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Informative Speaking & Persuasive Speaking

Category: Coursework

Subcategory: Communication

Level: College

Pages: 3

Words: 825

Persuasive speaking refers to a speech given or presented with the purpose of making others feel, think, believe or act in a different way. A good example is that of a salesperson who may give a persuasive speech about a product so as to change how people think about the particular product, how people feel about the product, their beliefs about that product and finally influence the to be loyal consumers of the product in question. Persuasive speaking has three main qualities that are, it’s interactive with the listeners, its impact increases gradually, and it isn’t coercive. In addition to this, persuasive speaking has three pillars namely; ethos, logos, and pathos.
Ethos is described by saying that for the speech to be effective, the leader should be of a good moral character and trustworthy. He should also exhibit, profound knowledge about the topic, goodwill, commitment and enthusiasm towards the theme of discussion. Pathos, on the other hand, is a pillar that points toward the emotional engagement of the speaker. Logic alone is not enough for an effective persuasive presentation. To connect with the audience, the presenter also needs to show emotional commitment towards the topic being presented. The third pillar Logos says that for one to persuade, one needs logical proof, evidence, reasoning and arguments in support of one’s presentation.

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