How to maintain Cathay Pacific Airline’s Leadership position within Airlines Industry?

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METHODOLOGY
5.1 Participant observation
Participant observation is a useful method of data collection since it allows the researcher to capture non-verbal information such as feelings towards a given aspect among those involved in the particular activity as shown by (Kawulich para 5 and Angrosino 680). For instance, it will be useful since it will enable the Cathay, Pacific airlines customer to express the degree of satisfaction they get from the airlines services as they interact with the airlines staff. This method is valuable since it helps increase the validity of the study as the researcher get a chance to observe and get an explicit knowledge of the study context (Whyte 60). The participant observation method helps to identify and manage relationships with the respondents. The researcher gets the insight on people relationship, their priorities, and culture (Schensul, Jean and Margaret 354). The more the researcher participates in the observation, the more the data he/she will obtain. The researcher makes those being studied aware of the reason for his/her presence and observes more than participating. The researcher will observe the following aspects of Cathay Pacific Airlines. The type of seat and it comfort, the kind of services the cabin crew offers to the customer, how the food and beverages are being served and of what quality (Barbot, Álvaro and Elena 272). The researcher will also observe the entertainment i…