A fad diet is referred to as an eating regime that endorses on eating specific food groups and avoiding certain food groups to address a specific healthcare problem. Such diets are popularly consumed in the context of obesity, overweight or certain diseases like cancer. They are popular as such diets are often recommended by celebrities or media personnel or even clinicians (Mcbean & Speckmann, 1974). An example of such diet is “Macrobiotic Diet”.
A “Macrobiotic Diet” is one which chiefly endorses consumption of eating grains (cereals) as the major staple food. Along with that vegetables should be supplemented adequately. A “Macrobiotic Diet” recommends avoiding intake of refined grains or foods and most products of animal origin. For example, typical Japanese “Macrobiotic Diet” recommends consumption of whole grain cereals, pulses (like legumes), fruits and soy foods. The principle of such diet specification is based on “yin” and “yang”. “Yin” means positive energy and “Yang” means negative energy. Fad diets are viewed to be associated with negative energy, thus favoring their consumption (Kushi, Blauer and Esko, 2004).
Typical recommended Japanese “Macrobiotic Diet” recommends 40% to 60% of whole grains, 25% to 30% vegetables, 5-10% of beans, Miso soup -5%, sea vegetables and traditional processed foods-5% to 10%. Occasional consumption seafood, nuts, fish and beverages are also recommended. Moreover, nightshade vegetables like tomato…
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