Facebook

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Facebook

Category: Research Paper

Subcategory: Finance

Level: College

Pages: 2

Words: 550

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Facebook
Facebook, Inc is a networking site which connects individuals from different regions around the world. There vision is to give their users the power to share what they have or know with the world and also get connected themselves. The focus of the company is to create value for all its users, developers and the marketers. The company products enable all their users to share and connect with their friends and also express themselves without problems. their products include instagram, messenger, facebook. The company also has a mobile app for facebook that enables users to discover, share and connect through their mobile phones. Instagram on the other hand, is a mobile app that enables users to take videos or photos and share them after they have been customized (Hew 677).
For the last ten weeks the prices of Facebook have been increasing significantly since February this year. There has been a general growth on their prices and this can be attributed to the number of shares being bought on a daily basis. The demand for the shares has growing significantly. The positive nature of the stock prices is a clear indication that their future is safe and well guarded. Currently their stock price is at a high of 81.54 and a low of 81.24, this was a different picture in the last ten weeks when the price was at a high of 76.87 and at a low of 73.45
Date Open High Low Close Avg Vol Adj Close*
Apr 20, 2015 81.54 84.49 81.24 83.62 27,719,600 83.62
Apr 13, 2015 81.93 83.94 80.37 80.78 21,317,500 80.78
Apr 6, 2015 80.80 83.42 80.80 82.04 16,790,700 82.04
Mar 30, 2015 83.81 84.34 80.87 81.56 21,496,000 81.56
Mar 23, 2015 83.92 86.07 82.14 83.30 29,707,400 83.30
Mar 16, 2015 77.96 84.60 77.36 83.80 32,990,700 83.80
Mar 9, 2015 79.68 79.91 77.26 78.05 19,371,700 78.05
Mar 2, 2015 79.00 81.99 78.52 80.01 24,147,700 80.01
Feb 23, 2015 79.96 81.37 78.10 78.97 26,096,200 78.97
Feb 17, 2015 75.30 80.34 75.08 79.90 32,615,900 79.90
Feb 9, 2015 74.05 76.87 73.45 75.74 17,747,900 75.74
Feb 2, 2015 76.11 76.35 73.75 74.47 25,048,400 74.47
Jan 30, 2015 78.00 78.16 75.75 75.91 42,649,500 75.91
After more than 15 months trading Facebook has passed the $38 IPO and has increased to around 85% at the moment. The shares of the giant organization have doubled since they started at a low of $17.55 in the year 2012. This week the company saw 135,723,000 shares being traded, and this made the company one of the best in the trading arena. The shares went up by 2.67%, and this was an attractive increase. The overall increase in graphical representation is shown below.

In conclusion, the reasons for the increase in share prices was the fact that the company was still strong in their marketing strategies and their awesome products were being used by most people around the world (Boswijk 1938). Facebook is seen as the best market place provider through their mobile apps which improve the ecosystem of the company. The company can increase their revenues in future if they stick to those marketing strategies they have been using. They are also becoming more lenient with teens because they want them to share content and information. This will aptly increase their clientele base and presence around the globe.

Works Cited
Boswijk, H. Peter, Cars H. Hommes, and Sebastiano Manzan. “Behavioral heterogeneity in stock prices.” Journal of Economic Dynamics and Control 31.6 (2014): 1938-1970. Print.
Hew, Khe Foon. “Studentsʼ and teachers’ use of Facebook.” Computers in Human Behavior 2011: 662-676. Print.