Ethical Considerations and ROI

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Ethical Considerations and ROI

Category: Literature Review

Subcategory: Business

Level: College

Pages: 1

Words: 275

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Ethical Considerations and ROI
1. Conducting market research is known to be costly, but why is it so difficult to calculate the cost of an investment?
In a competitive market, any investment can only be successful if it is efficient and it utilizes its assets in the wisest way possible. As a result of this simple economic fact, every decision and activity an organization comes up with hinges on the cost of investment. However, conducting market research and more so calculating the cost of an investment is quite difficult. The main reason why it is challenging is because it is quite difficult to quantify the values or information provided my market research. Other reasons that render calculating the cost of an investment difficult are; controversy on the dependence of cost of investment on the level and method of financing, problem of computing the cost of equity, problem of computing the cost of retained earnings and depreciation funds, problem of future costs compared with those in history, and the problem of weights (Sparkes, 200).
If it is difficult to substantially calculate the true cost of conducting market research, resulting in no objective evidence to support the contributions of that investment, then what are some reasons to still conduct the research?
Here are some of the reasons why it is still important to conduct market research regardless of how difficult it is to substantially calculate the true cos…

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