contemporary branding strategies employed by wholesaler

Branding Strategies
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Branding is one of the crucial entities that a product marketer should always put in careful consideration. Since its inception in the field of marketing, wholesale branding has seen a steady transformation, gaining more and more space in the context of product sale techniques. With the increase in marketing culture among wholesalers and internationalization of product distribution, market goods have gained value among clients with many analysts highlighting the role of marketers in improving customers’ confidence towards a particular product. Interestingly, there has been no significant change in the type of products distributed, yet wholesalers have succeeded in camouflaging behind well-branded products in a bid to make huge sales. This has highlighted the need for wholesalers to invest in new branding strategies with the aim of netting more clients to improve sales (Clifton, Simmons and Ahmad, 2003). This paper has sought to examine the various branding strategies applied by successful wholesalers today.
Wholesaler’s branding strategies have been studied by numerous scholars who have explored the concept differently based on the branding systems that have majorly been influenced by customer preferences (Dev, 2012). Most of the studies have narrowed down on the examination of customers preference and purchasing attitudes regarding a certain b…