Communication and Technical Skills as a tool in Marketing

Supervisor’s Name:
Student’s Name:ID. No:
Subject: Communication and Technical Skills as a tool in Marketing
Objectives
To present communication skills as a tool in marketing
To discuss technical skills as a tool in marketing
To highlight factors that influence communication mix
Introduction:
Marketing is by far one of the most appealing jobs among graduates. This has prompted the need for impression among graduate recruiters. To be considered for placement in a competitive marketing industry, it is important to have in place, a good mix of academic ability, soft and hard and skills as well as determination.
To have a fruitful marketing career, commercial awareness and interest in people becomes useful. These are some of the critical skills that are gained from marketing practice and through the course of one’s social sciences acquisitions. Notably, one can also attain such skills through the extra-curricular activities and other part-time work. The skills are also obtained through aptitude and other potential experiences.
Marketing communication has been used in promotion of company products and services. Some companies have employed marketing communication tools that are strictly devoted to developing and planning of marketing tools. Apart from advertisement, public relations and sales promotion, such tools as direct marketing and personal selling have gained imminence in the marketing industry. Personal selling is known to be the best persuasive market…