Case Study

Case Study
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Strategic Brand Management: Brand Strategy

Student’s Name Instructor’s Name Course Date Strategic Brand Management: Hunger Game’s Catching Fire Case The Hunger Games is a film series that started in 2012 when the franchise’s first movie was released. A year later, The Hunger Games: Catching Fire, the second movie in the franchise was released. This second one set a number of records, among them, the largest November opening weekend. However, it is not the level of creativity of the producers and directors, or the talent of the actors that made this possible. Most of the opening success of this movie is credited to its gifted marketing team. The team skillfully combined online and offline campaign platforms to instill some...

Customer Relationship Management

Name Professor Course Date Customer Relationship Management Among the key aspects to the success of any business is how to maintain effective relations with its customers. One of the ways that organizations maintain effective relations is by adopting a customer relationship management strategy that will ensure that it has long-lasting relations with its customers. The measure of any customer relationship management strategy is the level of satisfaction that the organization’s customers will receive as well as the organization’s profitability (Hassan, Nawaz, Lashari and Zafar 567). For the case of Ajanta, customer relationship management will be useful in solving its dilemma with S.F....

A Bad Hiring Decision Creates a Problem

Student’s Name Professor’s Name Course Date The Wrong Person– Case Study Analysis Summary Mike, the head of sales operations for Freebird.com was pressured by the CEO to hire a sales marketing person, and after calling several candidates, he lands on Alice who impresses him with her academic qualifications from a reputable design college and five years marketing experience. After joining the firm, Alice exhibits poor performance, and it turns out that she had no experience in using spreadsheets and Salesforce and doing market research. Analysis In the case study, it can be viewed that Mike did not have enough time to conduct the recruitment process. Consequently, he instructed...

The Kylie Smith Case

Student’s Name Professor’s Name Course Date The Kylie Smith Case ISSUE The case is as a result of Kylie Smith and the group wearing controversial attires to school which led to their suspension. The parents of the students sort legal redress since they supposed that the First Amendment right protected their children hence were justified to wear the t-shirts which were a sign of silent protest. The defendant, Harrison West High School, argued did not allow such attire since they could lead to disruption of school activities and the learning environment. RULE The case tries to evaluate whether prohibiting the students against wearing the controversial t-shirts as a sign of silent...

Exploring the Rise and Fall of Nokia in Mobile Phones

STUDENT’S NAME PROFESSOR'S NAME COURSE NUMBER DATE Nokia Case Study 1. What was the major purpose or problem described in the article? The principal purpose of the study was to explain the reasons for the decline of Nokia. 2. What were the hypotheses and research questions? There were three hypotheses which include: viewing Nokia's decline as a result of the destruction of creativity, failure to adapt to evolutions related to technology and business model changes, and the failure of the management to develop excellent execution, strategies, and organization (Burgelman 46). The research questions were: What are the causes of Nokia's dramatic rise and fall? What are the components of...

Assigment 3

My Starbucks Idea Student’s Name Institutional Affiliation My Starbucks Idea My Starbucks Idea is a CRM system that Starbucks is using to increase its online presence. From case11-2, it is clear how the company has used the “My Starbucks Idea” to increase its online presence to the community and customers. Furthermore, the company is using the system in making its physical stores integrated with social media platforms such as Twitter, Google+, Facebook, and on the website of the system. Generally, the My Starbucks Idea aims to make the company focus more on the needs of the customers and how to address them than on itsown interests. The Starbucks CRM system has made significant...

the role of occupational therapy with bipolar

Bipolar Disorders and Occupational Therapy Name of the Student Professor’s Name Institute Bipolar Disorders and Occupational Therapy Introduction Bipolar disorder (also referred as Manic-depressive illness) is a chronic mental illness that is accompanied by relapsing episodes of mania and depression. An individual in the manic phase experience either a sustained elated or a sustained irritable mood along with symptoms such as hyperactivity, insomnia, inflated self-esteem, distractibility, and impaired judgment. On the contrary, an individual in that depressed phase exhibit low and depressed mood along with the classical neurovegetative symptoms of depression (Tse & Walsh, 2001). The...

Digestion and Bowel Elimination

Digestion and Bowel Elimination Student Name Institution Affiliations Date Clinical Scenarios, Digestion, and Bowel Elimination Part 1 As the nurse, the questions that need to get asked on Beethoven diet and eating patterns include how often he has been dieting on processed foods. According to Suszynski (2011), these foods do not have sufficient fiber and taking too much of them leads to constipation (Suszynski, 2011). Alternatively, the nurse needs to ask if he has been taking natural foods such as fruits that do not make one affected by constipation. Based on the two scenarios, the nurse will be able to identify if it is processed foods that are causing illness or not. The nurse equally...

Marketing High Energy

Name: Tutor: Course: Date: Marketing High Energy Q.1 For a while now I have been using energy drinks because they help me to stay up longer to study for my exams. I also like the taste and the feeling I get from energy drinks. However, recently I had a churning stomach after drinking a popular energy drink. Q.2 I think energy drinks and shots are dangerous if taken excessively. What is more, the recent allegations that energy drinks and shots are causing medical problems on the users makes me believe that energy drinks are dangerous. Perhaps they would be safe if taken in moderate quantities. Q.3 I think it is unethical to market the products to children and young people because they are...