Student’s Name Instructor’s Name Course Date Strategic Brand Management: Hunger Game’s Catching Fire Case The Hunger Games is a film series that started in 2012 when the franchise’s first movie was released. A year later, The Hunger Games: Catching Fire, the second movie in the franchise was released. This second one set a number of records, among them, the largest November opening weekend. However, it is not the level of creativity of the producers and directors, or the talent of the actors that made this possible. Most of the opening success of this movie is credited to its gifted marketing team. The team skillfully combined online and offline campaign platforms to instill some...
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