case study 3
Since inception and for the better part of the social media era, Facebook has been a major player and trendsetter in the field of web based marketing. Its wide reach has continuously enabled professionals to link albeit through ad-hoc Facebook groups and pages initially. (Arnedillo-Sánchez et al. 2017) However, Facebook has constantly upgraded and improved its features to enhance user friendliness, practicability and relevance.
One of the noticeable improvements engineered by Facebook in the recent past is actually an improvement on the Facebook pages feature. The invention was supposedly informed by Facebook’s analysis of user behavior. (Rickels, 2017) This is particularly after observation of pages run by businesses showed that often they post job openings on their newsfeed. This may go unnoticed amongst other unrelated (and probably less relevant) posts on the said newsfeed.
Facebook therefore introduced the ‘Jobs’ tab to pages run by business. The effect of this was the page managers could then easily post a job opening and therein indicate all essential detail such as; wage, working hours and duties of the potential employee. This innovation has been viewed by many as posing a threat to traditional business and recruitment-oriented sites; particularly LinkedIn.
The threat is not without basis as indeed Facebook stands a chance at ending the reign of LinkedIn, or at least destabilize it significantly. Objectively speaking, …
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