Student’s Name Student ID Course Title Professor’s Name Date of Submission Revenue-sharing and Cost-sharing Contracts Question 1 A revenue-sharing contract is an agreement involving a retailer and a manufacturer where a retailer purchases every unit of a product at a wholesale price from a manufacturer and pays an additional percentage of revenue that the retailer generates to the manufacturer. These type of contracts are common in the video cassette rental industry. There are various advantages and disadvantages of revenue sharing for the manufacturer and retailer. The benefit of the revenue-sharing contract to the retailer is that he/she can get products at a reduced price. This...
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