International Strategies Name Institution Affiliation Abstract The paper analyses international strategies adopted by Harley-Davidson in expanding to new markets. It, therefore, outlines various steps that the leader has taken regarding identifying the strategies that can address the challenges at international markets. Firstly his focus is on the customers. Therefore, most of the marketing strategies focus on diverse customers. As a result, he has adopted a differentiated marketing strategy among others, and this was necessary since the focus was on the clients. Among other strategies outlined in the paper include organizational change and leadership strategies. Initially the traditional...
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Pages: 1