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Assignment 5: Capstone

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Assignment 5: Capstone

Category: Research Paper

Subcategory: Business

Level: College

Pages: 8

Words: 2200

Assignment 5: Capstone
[Name of the Writer]
[Name of the Institution]

Assignment 5: Capstone
Introduction
Apple Inc. is one of the most viable and well-known companies known for its designing, manufacturing and marketing of various media and mobile communication devices. Apple also deals with manufacturing of portable digitalized music players, personal computers, laptops together with a number of newly developed services, software, third party digital contents, networking solutions and applications. The core area of operation of a company is within the United States, Asian Pacific and European countries having headquarters located in Cupertino, California. As of September 27, 2014, the company employs more than 92,600 people. On financial grounds, the firm has achieved remarkable revenue of $182,795 million during FY2014 enjoying 7% increase over the revenue of FY2013. This paper would discuss on the various marketing and leadership aspects of Apple.
Company Mission, Vision and Primary Stakeholders
The company mission statement has not surfaced in the digital media before the death of Steve Jobs. However, as per The Economist (2009), Jobs has provided a mission statement in early 1980s which includes a contribution towards the world and having innovative outlook. But, under the Tim Cook’s administration, the mission statement has been transformed into a “list of the product line” (Blodget, 2013). On the other hand, Tim Cook has revealed the company’s visio…

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