Assignment 1: Strategic Management and Strategic Competitiveness

Assignment 1: Strategic Management and Strategic Competitiveness
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ASSIGNMENT 1: STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS
Introduction
Apple Inc. is a multinational corporation in the US that deals in technological advancements. The company has its headquarters in California, and it develops designs and sells various consumer electronics, e-services, PCs and software. The corporation is globally known because of their products like the iPod, the Mac, the iPad computer and the iPad Smartphone. The corporation’s online dealings include the iTune store, the App store and the iCloud. Their software includes the safari browser, iWork, iOS operating systems among many others. It is known to be the world second largest producer of information technology.
Globalization
Globalization entails interrelated processes of organizations, which include the internalization of trade and finance. Due to globalization, Apple Inc. has increased their levels of profit to greater heights (Kenney, 2010). The corporation has succeeded in advancing their strategies, which rely on importing, exporting and outsourcing. In the year 2013, Apple had established 417 stores in 13 nations with their online portal in the presence of 38 countries. Their global sales during this period shot up to $16billion in merchandise, and this figure has increased subsequently in recent times. All this has been possible because of the benefits of globalization. They ha…